This comprehensive programme focuses on the operational Marketing Planning within a professional organisation. We can deliver this training both externally and in-company.
The content comprises most recent online & offline marketing insights!
Including individual support!
Business owners, management teams, (future) marketing managers, sales managers, product managers, marketing assistants.
After completing this training, participants have an increased understanding of and expanded skill sets regarding writing their own operational marketing plan. This also allows for improved collaboration with marketing colleagues and senior management.
Strategic & operational analysis (including organisational & financial aspects)
Market segmentation & Targeting
Budgeting & Planning
Monitoring & Control
Personal action plan
Professional action plan (i.e. your own operational Marketing Plan)
Including online individual support
Optional: project implementation support
3 modules of 2 days each or 6 modules of 1 day (indicative) + individual support.