Marketing Planning

This comprehensive programme focuses on the operational Marketing Planning within a professional organisation. We can deliver this training both externally and in-company.

The content comprises most recent online & offline marketing insights!

Including individual support!

Target audience
Business owners, management teams, (future) marketing managers, sales managers, product managers, marketing assistants.

Result
After completing this training, participants have an increased understanding of and expanded skill sets regarding writing their own operational marketing plan. This also allows for improved collaboration with marketing colleagues and senior management.

Topics
 Marketing: Introduction
 Strategic & operational analysis (including organisational & financial aspects)
 Market segmentation & Targeting
 Positioning
 Marketing objectives
 Marketing strategies
 Marketing mix
 Budgeting & Planning
 Monitoring & Control
 Evaluation
 Personal action plan
 Professional action plan (i.e. your own operational Marketing Plan)
 Including online individual support
 Optional: project implementation support

Program
3 modules of 2 days each or 6 modules of 1 day (indicative) + individual support.