This comprehensive programme focuses on Marketing Management within a professional organisation. We can deliver this training both externally and in-company.
The content comprises most recent online & offline marketing insights!
Business owners, management teams, (future) marketing managers, sales managers, product managers and any manager who desires to better understand the strategic and operational impact of the customer-organisation-positioning triangle.
After completing this training, participants have an increased understanding of and expanded skill sets regarding strategic and operational Marketing Management. They are given tools to immediately realise improvements within their own working environment.
Strategic & operational analysis (including organisational & financial aspects)
Market segmentation & Targeting
Budgeting & Planning
Monitoring & Control
Personal action plan
Optional: coaching (e.g. via Vector WorkFit©)
Optional: project implementation support
4 modules of 2 days each or 8 modules of 1 day (indicative).